Conversational commerce assistant

Custom conversational AI integrated with eCommerce systems to optimize digital purchase journeys.

Client

Lumetra Retail

Services

Custom AI chatbot, eCommerce automation

Industry

eCommerce

Timeline

8 weeks

About project:

Lumetra Retail sought to improve customer engagement and reduce cart abandonment across its growing online storefront. Despite strong traffic, the company struggled to convert visitors into buyers. Their support team was overwhelmed by repetitive product questions, delayed responses, and fragmented customer data spread across multiple systems.

Intellix partnered with Lumetra to design a conversational commerce assistant that guides customers from product discovery to checkout. The solution focused on personalization, real-time inventory awareness, and intelligent recommendations. By combining AI strategy with seamless system integration, we built a scalable assistant capable of handling thousands of interactions while maintaining a natural, brand-aligned customer experience.

What we did:

Strategy & architecture

We began with a deep audit of Lumetra’s customer journey, identifying drop-off points and friction within checkout flows. Our team mapped high-impact conversation paths and designed an AI assistant capable of understanding product intent, availability, and promotional logic. The system was trained using historical support data to ensure contextual accuracy and relevant recommendations.

Implementation & impact

The assistant was integrated directly with inventory systems, CRM records, and checkout workflows. Customers received personalized product suggestions and instant responses to purchase-related questions. Within weeks, conversion rates increased significantly while support ticket volume decreased. Deployment timelines were accelerated through modular integrations, allowing Lumetra to scale digital sales operations without increasing headcount. The result was a measurable uplift in revenue, improved response speed, and a stronger overall customer experience.

Impact:

2.4X

Productivity increase

38%

Conversion rate increase

45%

Faster deployment

Conversational commerce assistant

Custom conversational AI integrated with eCommerce systems to optimize digital purchase journeys.

Client

Lumetra Retail

Services

Custom AI chatbot, eCommerce automation

Industry

eCommerce

Timeline

8 weeks

About project:

Lumetra Retail sought to improve customer engagement and reduce cart abandonment across its growing online storefront. Despite strong traffic, the company struggled to convert visitors into buyers. Their support team was overwhelmed by repetitive product questions, delayed responses, and fragmented customer data spread across multiple systems.

Intellix partnered with Lumetra to design a conversational commerce assistant that guides customers from product discovery to checkout. The solution focused on personalization, real-time inventory awareness, and intelligent recommendations. By combining AI strategy with seamless system integration, we built a scalable assistant capable of handling thousands of interactions while maintaining a natural, brand-aligned customer experience.

What we did:

Strategy & architecture

We began with a deep audit of Lumetra’s customer journey, identifying drop-off points and friction within checkout flows. Our team mapped high-impact conversation paths and designed an AI assistant capable of understanding product intent, availability, and promotional logic. The system was trained using historical support data to ensure contextual accuracy and relevant recommendations.

Implementation & impact

The assistant was integrated directly with inventory systems, CRM records, and checkout workflows. Customers received personalized product suggestions and instant responses to purchase-related questions. Within weeks, conversion rates increased significantly while support ticket volume decreased. Deployment timelines were accelerated through modular integrations, allowing Lumetra to scale digital sales operations without increasing headcount. The result was a measurable uplift in revenue, improved response speed, and a stronger overall customer experience.

Impact:

2.4X

Productivity increase

38%

Conversion rate increase

45%

Faster deployment

Conversational commerce assistant

Custom conversational AI integrated with eCommerce systems to optimize digital purchase journeys.

Client

Lumetra Retail

Services

Custom AI chatbot, eCommerce automation

Industry

eCommerce

Timeline

8 weeks

About project:

Lumetra Retail sought to improve customer engagement and reduce cart abandonment across its growing online storefront. Despite strong traffic, the company struggled to convert visitors into buyers. Their support team was overwhelmed by repetitive product questions, delayed responses, and fragmented customer data spread across multiple systems.

Intellix partnered with Lumetra to design a conversational commerce assistant that guides customers from product discovery to checkout. The solution focused on personalization, real-time inventory awareness, and intelligent recommendations. By combining AI strategy with seamless system integration, we built a scalable assistant capable of handling thousands of interactions while maintaining a natural, brand-aligned customer experience.

What we did:

Strategy & architecture

We began with a deep audit of Lumetra’s customer journey, identifying drop-off points and friction within checkout flows. Our team mapped high-impact conversation paths and designed an AI assistant capable of understanding product intent, availability, and promotional logic. The system was trained using historical support data to ensure contextual accuracy and relevant recommendations.

Implementation & impact

The assistant was integrated directly with inventory systems, CRM records, and checkout workflows. Customers received personalized product suggestions and instant responses to purchase-related questions. Within weeks, conversion rates increased significantly while support ticket volume decreased. Deployment timelines were accelerated through modular integrations, allowing Lumetra to scale digital sales operations without increasing headcount. The result was a measurable uplift in revenue, improved response speed, and a stronger overall customer experience.

Impact:

2.4X

Productivity increase

38%

Conversion rate increase

45%

Faster deployment

Create a free website with Framer, the website builder loved by startups, designers and agencies.